SEO Reading List
Basic SEO Concepts
SEO 2.0
SEO vs SEO 2.0 – differences between the old SEO methods and the new ones in the face of the recent rise of social media sites and web 2.0 applications.
The Spider’s Apprentice: A Helpful Guide To Web Search Engines
Search Engine Rules and Guidelines
How To Follow The Google Webmaster Guidelines by FeedTheBot.com
This is for those who want to follow the Google webmaster guidelines, but seek more definitions, explanations and examples than Google provides in their documentation. Each guideline is described in terms that almost anyone can understand.
Google Webmaster Guidelines at Google.com Help Center
Search Engine Ranking Factors V.2 from SEOMoz.org
Various factors that are estimated to comprise Google’s ranking algorithm from 37 of the top search engine optimization leaders
Efficient Internet Research
Google Guide – an online tutorial making searching even easier
Quality Information Checklist – Eight ways of checking information on websites
NoodleTools – Choose the best search for your information need
Best Search Tools Chart – a list of search engines and their features plus links to their home pages
Link Building
Link Building Ideas Blog
A blog on the how and why of link building
Link Building Wiki
The main goal of this wiki is to provide a central repository for all information related to link building.
Link Building Bible
Link Building Bible is my attempt to create a large resource of info and tips and ideas on building back links, especially one way back links.
Link Building Web Directories
A repository of link development resources
Directory Critic: Link Building Resources
Directory Critic is a link building resource. They list search engine friendly web and article directories for webmasters to use and other site promotion tools. The lists include general, niche and article directories.
The following links are pulled from GrayWolf’s post, Link Building and Development Mistakes. It’s a good read for anyone who is learning good practices in link building. The following links lead to posts written by perceived experts and authoritative voices in the link development arena. Visit them all when you have time. Their insights are valuable for any link builder and developer.
Creating Flagship Content – by Chris Garrett
Link Building Strategies the Work – By Brian Clark
5 Link Building Experts & 11 Link Building Experts – interviews by Sugarrae
How to Build Links to Crappy Website – by Martinibuster
Ultimate Guide to Linkbaiting and SMM – by Andy Hagans
Almost everything in Link Week – by Eric Ward
Why that site with 50 backlinks beats yours – by Jim Boykin
How Links Can Build Value & Profits by SEO Guy Aaron Wall
Everything in the Link Building Category of the Semmy’s – organized by Matt McGee
SiteLinks
Google’s Listings of Internal Site Links for Top Search Results from SEO by the Sea
Social Media Marketing
Importance of Social Media Marketing – a good article from DoshDosh for beginners in social media marketing.
Link Analysis Algorithms
Google Page Rank
What is Google Page Rank? A Guide For Searchers and Webmasters from SearchEngineLand.com
Additional information: Page Rank
Sample illustrations of how Page Rank is calculated.
TrustRank
Wikipedia entry: Trust Rank
SEOBook post: Trust Rank
Dr SEO post: Trust Rank
HITS Algorithm
A link analysis algorithm that rates Web pages for their authority and hub values. Authority value estimates the value of the content of the page; hub value estimates the value of its links to other pages. These values can be used to rank Web search results.
Wikipedia entry: HITS (Hypertext Induced Topic Selection)
More technical info: HITS-based Algorithms
Hilltop Algorithm
The algorithm is used to find topic relevant documents to the particular keyword topic.
The Hilltop algorithm was developed by Bharat und Mihaila at the University of Toronto. They published their ideas 1999. Bharat is now at Google. Google acquired the patent in 2003.
Wikipedia entry: Hilltop algorithm
Dr SEO post: Hilltop Algorithm
Famous Personalities in SEO
Jerry Yang and David Filo
Who: Founders of Yahoo!
Wikipedia entry: Jerry Yang and David Filo
How it all started: History of Yahoo!
Jason Calacanis
Who: Founder of Mahalo.com
Wikipedia entry: Jason Calacanis
Darren Rowse
Who: Founder of ProBlogger.net
About: Becoming a ProBlogger
Michael Gray a.k.a. Graywolf
Graywolf’s SEO Blog
Know more about Michael Gray
Search Engines
Google.com
Corporate Information
Google Guide: Making Searching Even Easier
Google Operating System
Google Blogoscoped
How does the Google Toolbar work?
MSN/Live Search
Live Search Help for Webmasters
Mahalo.com
Wikipedia entry: Mahalo.com – Human Edited Search Engine
Website: Mahalo.com
Social Media Sites
StumbleUpon
A Comprehensive Guide to StumbleUpon
StumbleUpon Networking: How To Easily Share Content and Build Relationships
News Sources and Content Sharing Communities
TechCrunch
TechCrunch, founded on June 11, 2005, is a weblog dedicated to obsessively profiling and reviewing new Internet products and companies. In addition to covering new companies, we profile existing companies that are making an impact (commercial and/or cultural) on the new web space. TechCrunch is co-edited by Michael Arrington and Erick Schonfeld.
Digg
Everything on Digg — from news to videos to images to Podcasts — is submitted by our community (that would be you). Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see.
Facebook
The Updated Unofficial and Smartass Guide to Using Facebook by SugarRae Hoffman
Blogs and Communities
SEOMoz.org
A Seattle-based SEO company that serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
Problogger.net
A Blog that helps bloggers to add income streams to their blogs
Stuntdbl.com
Very informative and authoritative blog of Todd Malicoat
CopyBlogger.com
Good blogging and good copy share many of the same attributes — plain spoken words designed to focus on the needs of the reader by using stories, education and a clear demonstration of benefit and value. In an overly-crowded marketplace, copywriting allows you to catch people’s attention, and smart blogging allows you to capitalize on that attention by building trust, sales and profits.
