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<channel>
	<title>SEO and Web Content</title>
	<atom:link href="http://www.eversun.ph/seo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.eversun.ph/seo</link>
	<description>SEO and Web Content Development Training Courses Online</description>
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			<item>
		<title>Five Negative Ways of Thinking in IT</title>
		<link>http://www.eversun.ph/seo/?p=342</link>
		<comments>http://www.eversun.ph/seo/?p=342#comments</comments>
		<pubDate>Fri, 17 Jul 2009 02:21:59 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=342</guid>
		<description><![CDATA[I have just finished watching a video of Jason Hiner discussing the false beliefs that can negatively affect how your IT company is run. The discussion is based on an article written by Ilya Bogorad for TechRepublic.com, in which Jason Hiner is an Editor in Chief of. Here are those negative ways of thinking that [...]]]></description>
			<content:encoded><![CDATA[<p>I have just finished watching a video of Jason Hiner discussing the false beliefs that can negatively affect how your IT company is run. The discussion is based on an article written by Ilya Bogorad for TechRepublic.com, in which Jason Hiner is an Editor in Chief of. Here are those negative ways of thinking that can get your company in trouble:</p>
<ol>
<li>You need the business to identify business issues, opportunities, and priorities, and then you and your people have to come up with a way of addressing them from the technology perspective.</li>
<li>If you’re told that there’s no time to think, you tend to sacrifice quality of decisions for the sake of speed, even though there may be plenty of time to plan and execute. The net result is an organization with a high rate of project failures, too focused on firefighting and too &#8220;busy&#8221; to think strategically and identify work that’s truly important.</li>
<li>You can never have enough time, staff or money if your priority system is out of order. The key is in using the resources you have in such a way that they produce the best ROI possible.</li>
<li>If you merely concentrate on the financial side of costs and benefits and require that all projects have a positive immediate ROI to be pursued, you’re killing innovation in your organization. Think about it. How innovative would you want to be if every suggestion you make is immediately evaluated in respect to financial benefit?</li>
<li>The best value generated by an IT department today does not lie in trivial and often mindless cost-cutting but in innovation, business alignment and strategic thinking. Today more than ever, your organization needs new ideas, bold thinking, full understanding of business priorities and the ability to think about the needs of tomorrow, not the adversity of today.</li>
</ol>
<p>If you want, you can also watch the video or read the article through these links:<br />
<a href="http://blogs.techrepublic.com.com/tech-manager/?p=991">Five Ways Of Thinking That Can Fell IT Leaders</a> &#8211; Ilya Bogorad &#8211; TechRepublic.com<br />
<a href="http://blogs.techrepublic.com.com/hiner/?p=2186&#038;tag=nl.e124">Video: Five Beliefs That Can Take Down An IT Leader</a> &#8211; Jason Hiner &#8211; TechRepublic.com</p>
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		<item>
		<title>Download Google&#8217;s Page Speed Firefox Add-On</title>
		<link>http://www.eversun.ph/seo/?p=336</link>
		<comments>http://www.eversun.ph/seo/?p=336#comments</comments>
		<pubDate>Mon, 08 Jun 2009 02:37:59 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=336</guid>
		<description><![CDATA[Google has recently released a nifty plugin for web developers and SEOs who want to make sure their site load fast enough not to lose impatient visitors. The Page Speed add-on is for Firefox only. No add-on for Chrome yet. You can download the add-on here: http://code.google.com/speed/page-speed/download.html
It needs Firebug to function. 
The add-on appears very useful [...]]]></description>
			<content:encoded><![CDATA[<p><a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a> has recently released a nifty plugin for web developers and SEOs who want to make sure their site load fast enough not to lose impatient visitors. The Page Speed add-on is for <a class="zem_slink" title="Mozilla Firefox" rel="geolocation" href="http://maps.google.com/maps?ll=45.1238,-123.1138&amp;spn=1.0,1.0&amp;q=45.1238,-123.1138 (Mozilla%20Firefox)&amp;t=h">Firefox</a> only. No add-on for <a class="zem_slink" title="Google Chrome" rel="homepage" href="http://www.google.com/chrome">Chrome</a> yet. You can download the add-on here: <a href="http://code.google.com/speed/page-speed/download.html">http://code.google.com/speed/page-speed/download.html</a></p>
<p>It needs <a class="zem_slink" title="Firebug (Firefox extension)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Firebug_%28Firefox_extension%29">Firebug</a> to function. </p>
<p>The add-on appears very useful because of the quality of information it delivers.  See the screenshot below:</p>
<p><img class="alignnone size-medium wp-image-338" title="pagespeed" src="http://www.eversun.ph/seo/wp-content/uploads/2009/06/pagespeed-300x202.jpg" alt="pagespeed" width="300" height="202" /></p>
<p>Click to see a larger image.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.earnblogger.com/improve-site-performance-with-google-page-speed/"> Improve Site Performance with Google Page Speed </a> (earnblogger.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blogs.vinuthomas.com/2009/06/05/google-page-speed/"> Google Page Speed </a> (blogs.vinuthomas.com)</li>
</ul>
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		<item>
		<title>Nerdcore Rapper&#8217;s &#8220;Website Coding&#8221; Music Video</title>
		<link>http://www.eversun.ph/seo/?p=333</link>
		<comments>http://www.eversun.ph/seo/?p=333#comments</comments>
		<pubDate>Fri, 05 Jun 2009 01:02:32 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=333</guid>
		<description><![CDATA[Here&#8217;s a cool music video for website coders out there. For chillin&#8217; out and having some fun watch the Nerdcore Rapper break it down.

]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a cool music video for website coders out there. For chillin&#8217; out and having some fun watch the Nerdcore Rapper break it down.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/a0qMe7Z3EYg&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/a0qMe7Z3EYg&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
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		</item>
		<item>
		<title>Using Glimmer To Generate Jscripts On Your Site</title>
		<link>http://www.eversun.ph/seo/?p=327</link>
		<comments>http://www.eversun.ph/seo/?p=327#comments</comments>
		<pubDate>Wed, 29 Apr 2009 04:44:23 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[Ajax]]></category>
		<category><![CDATA[Cascading Style Sheets]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[JQuery]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=327</guid>
		<description><![CDATA[



 
Glimmer allows you to easily create interactive elements on your web pages by harnessing the power of the jQuery library. Without having to hand-craft your JavaScript code, you can use Glimmer’s wizards to generate jQuery scripts for common interactive scenarios. Glimmer also has an advanced mode, providing a design surface for creating jQuery effects based [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="304" height="228" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><embed type="application/x-shockwave-flash" width="304" height="228"></embed></object></p>
<p><a style="text-decoration: none;" href="http://go.microsoft.com/fwlink/?LinkID=124807"><br />
<img style="border-style: none" src="http://go.microsoft.com/fwlink/?LinkId=108181" alt="Get Microsoft Silverlight" /><br />
</a></p>
<p> </p>
<p><a href="http://visitmix.com/lab/glimmer">Glimmer</a> allows you to easily create interactive elements on your web pages by harnessing the power of the <a class="zem_slink" title="JQuery" rel="homepage" href="http://jquery.com/">jQuery</a> library. Without having to hand-craft your <a class="zem_slink" title="JavaScript" rel="wikipedia" href="http://en.wikipedia.org/wiki/JavaScript">JavaScript</a> code, you can use Glimmer’s wizards to generate jQuery scripts for common interactive scenarios. Glimmer also has an advanced mode, providing a design surface for creating jQuery effects based on your existing <a class="zem_slink" title="HTML" rel="wikipedia" href="http://en.wikipedia.org/wiki/HTML">HTML</a> and <a class="zem_slink" title="Cascading Style Sheets" rel="wikipedia" href="http://en.wikipedia.org/wiki/Cascading_Style_Sheets">CSS</a>.</p>
<p>Click here to go the <a href="http://visitmix.com/lab/glimmer">Glimmer</a> website.</p>
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		<item>
		<title>Presentation: Careers in IT</title>
		<link>http://www.eversun.ph/seo/?p=325</link>
		<comments>http://www.eversun.ph/seo/?p=325#comments</comments>
		<pubDate>Mon, 30 Mar 2009 05:34:56 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=325</guid>
		<description><![CDATA[Eversun Careers
View more presentations from Claire Bretana.

]]></description>
			<content:encoded><![CDATA[<div style="width:425px;text-align:left" id="__ss_1219191"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/malditangpinay/eversun-careers?type=presentation" title="Eversun Careers">Eversun Careers</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eversuncareers-090329225213-phpapp02&#038;stripped_title=eversun-careers" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=eversuncareers-090329225213-phpapp02&#038;stripped_title=eversun-careers" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/malditangpinay">Claire Bretana</a>.</div>
</div>
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		<item>
		<title>Vroom&#8217;s Expectancy Theory Regarding Online Learning</title>
		<link>http://www.eversun.ph/seo/?p=321</link>
		<comments>http://www.eversun.ph/seo/?p=321#comments</comments>
		<pubDate>Fri, 06 Mar 2009 05:52:45 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Electronic learning]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Job Search]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=321</guid>
		<description><![CDATA[



Image by Gideon Burton via Flickr



Vroom&#8217;s &#8220;Expectancy Theory&#8220;: &#8220;The force motivating a person to exert effort or to perform an act in a job situation depends on the interaction between what the individual wants from a job (valence) and the degree to which he/she believes that the company will reward effort exerted (expectancy) on that [...]]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img" style="margin:1em;display:block">
<div>
<dl class="wp-caption alignright">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/33895652@N04/3156789807"><img title="Online Learning is No Ornament" src="http://farm4.static.flickr.com/3257/3156789807_a30491d399_m.jpg" alt="Online Learning is No Ornament"></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size:0.8em">Image by <a href="http://www.flickr.com/photos/33895652@N04/3156789807">Gideon Burton</a> via Flickr</dd>
</dl>
</div>
</div>
<p><a class="zem_slink" title="Victor Vroom" rel="wikipedia" href="http://en.wikipedia.org/wiki/Victor_Vroom">Vroom</a>&#8217;s &#8220;<a class="zem_slink" title="Expectancy theory" rel="wikipedia" href="http://en.wikipedia.org/wiki/Expectancy_theory">Expectancy Theory</a>&#8220;: &#8220;The force motivating a person to exert effort or to perform an act in a job situation depends on the interaction between what the individual wants from a job (valence) and the degree to which he/she believes that the company will reward effort exerted (expectancy) on that job with the things he/she wants. Individuals believe that if they behave in a certain way (instrumentality), they will receive certain job features (Vroom 1982).&#8221;</p>
<p>For a successful <a class="zem_slink" href="http://en.wikipedia.org/wiki/Electronic_learning" title="Electronic learning" rel="wikipedia">online learning</a> program it is important that the psychological climate in the workplace is positive and oriented towards it. <a class="zem_slink" href="http://en.wikipedia.org/wiki/Motivation" title="Motivation" rel="wikipedia">Motivation</a> is the key to building interest among employees to sign up for an online <a class="zem_slink" href="http://en.wikipedia.org/wiki/Learning" title="Learning" rel="wikipedia">learning</a> program. Retention of enrollees would depend on the level of expectations for the rewards of the program.</p>
<p>The following are the factors that contribute to a positive psychological climate:</p>
<p><strong>#1 — Role Assignment:</strong> Team members are given sufficient time, training, and resources are provided to perform an assigned task so that it is clear what outcome is expected of them.</p>
<p><strong>#2 — Role Harmony:</strong> Student receives information about what is expected of him or her in the execution of the job, and it is compatible with job expectations; and later, when detailing the behaviors involved in the performance of the job, expected behaviors are consistent with the employee&#8217;s understanding of the job. The expectations, requirements, and desired outcomes are clearly spelled out and updated regularly. Models of successful behaviors and outcomes are provided.</p>
<p><strong>#3 — Role Clarity:</strong> Expected role behaviors have been clearly defined to the employee, and everyone involved has the same expectation.</p>
<p><strong>#4 — Organizational Identification:</strong> In reviewing his or her role in the organization, the student believes his/her organization performs an important function, and in doing so, offers unique opportunities for growth and reward, resulting in the fact that the employee takes pride in the organization. Risk-taking is encouraged, and if an idea does not work, team members are encouraged to explore how their expectations were different than the outcome, and how lessons learned can help salvage or repurpose the results.</p>
<p><strong>#5 — Leader Goal Emphasis and Work Facilitation:</strong> The instructor encourages and stimulates individuals to become personally involved in meeting learning goals by stressing high performance standards, creating an atmosphere that rewards high performance, and then participating in the work himself or herself, therefore setting an example. The leaders does not co-opt or deliberately outperform the individuals.</p>
<p><strong>#6 — Job Challenge and Variety:</strong> Individuals are encouraged to use their skills and abilities in their work, and their initiative is rewarded as they engage in a wide range of behaviors while accomplishing the learning goals. Students are encouraged to share their unique approaches, and to heighten a sense of affiliation and accomplishment through sharing their experiences.</p>
<p><strong>#7 — Leader Trust and Support:</strong> The instructor takes the time to become aware of the needs of the subordinates, does not co-opt or distort what the elearner is saying to him or her by misinterpreting, ignoring, or punishing open communication. The supervisor is both aware of and responsive to the needs of his/her subordinates.</p>
<p><strong>#8 — Workgroup Cooperation, Friendliness, and Warmth:</strong> The atmosphere in the online course is open, and relationships are characterized by cooperation, sincere friendliness, and warmth.</p>
<p><strong>#9 — Management Concern and Awareness:</strong> The organization attempts to assess and respond to the student&#8217;s needs and problems. This is done frequently, and response times are quick.</p>
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		<item>
		<title>A short lecture on the basics of webhosting and domain names</title>
		<link>http://www.eversun.ph/seo/?p=319</link>
		<comments>http://www.eversun.ph/seo/?p=319#comments</comments>
		<pubDate>Mon, 16 Feb 2009 09:05:52 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[webhosting]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=319</guid>
		<description><![CDATA[Basic Lecture on Domains and Webhosting
View more presentations from Claire Bretana.

]]></description>
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		<title>Basic SEO Lecture</title>
		<link>http://www.eversun.ph/seo/?p=312</link>
		<comments>http://www.eversun.ph/seo/?p=312#comments</comments>
		<pubDate>Thu, 12 Feb 2009 08:04:29 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>

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		<description><![CDATA[Basic SEO Lecture Presentation
View more presentations from malditangpinay. (tags: seo basic)

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<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/malditangpinay">malditangpinay</a>. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/seo">seo</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/basic">basic</a>)</div>
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		<title>Free Guide to Tricks About Keyword Anchor Words</title>
		<link>http://www.eversun.ph/seo/?p=307</link>
		<comments>http://www.eversun.ph/seo/?p=307#comments</comments>
		<pubDate>Tue, 06 Jan 2009 03:49:40 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[Anchor text]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.eversun.ph/seo/?p=307</guid>
		<description><![CDATA[



Image by . SantiMB . via Flickr



We all know how we name many of our pages. I’m referring to pages we create to do well for a specific keyphrase.
Let’s say our keyword is..
Buy Microwaves Indiana
Let say you have a page name www.domain.com/buy-microwaves-indiana.php
Many people would simply try to create blog posts using “Buy Microwaves Indiana” as [...]]]></description>
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<dl class="wp-caption alignright" style="margin:1em;float:right;display:block">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/52971398@N00/3166884353/"><img title="And the winner is... / Y el ganador es..." src="http://farm2.static.flickr.com/1024/3166884353_773dd9fc7e_m.jpg" alt="And the winner is... / Y el ganador es..." /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size:0.8em">Image by <a href="http://www.flickr.com/photos/52971398@N00/3166884353/">. SantiMB .</a> via Flickr</dd>
</dl>
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<p>We all know how we name many of our pages. I’m referring to pages we create to do well for a specific keyphrase.</p>
<p>Let’s say our keyword is..</p>
<p>Buy Microwaves Indiana</p>
<p>Let say you have a page name www.domain.com/buy-microwaves-indiana.php</p>
<p>Many people would simply try to create blog posts using “Buy Microwaves Indiana” as their keyword <a class="zem_slink" title="Anchor text" rel="wikipedia" href="http://en.wikipedia.org/wiki/Anchor_text">anchor text</a> (the text that is underlined in your blog post).</p>
<p>Now what is wrong with that? Well a couple of things. If you use any of the popular keyword research tools you often see many keyphrases such as this, and I’m referring to phrases that really aren’t correct English.</p>
<p>Now here’s the problem. If you were to pay someone to write the above post or even if you write it yourself. You are trying to work a non-human friendly phrase into a post. You may say, “But the keyword research tools tell me this is how people are searching”, and while there may be truth in that statement, what that tool is not telling you is that this is not what <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a>’s spiders are looking for.</p>
<p>Google tries to detect natural language patterns. If you are using the above phrase in a blog post, it simply is not going to look like it was meant for humans.</p>
<p>People are so obsessed with having <a href="http://www.content123.com/archives/what-is-an-authority-blog/" target="_blank">Keyword text</a> match exactly what keyword tools tell them they should be using that they are in fact leaving a giant footprint for Google and other search engines that you are ‘over optimizing’. If you ever read any of the <a href="http://www.content123.com/archives/what-is-an-authority-blog/" target="_blank">search engine optimization</a> forums, I’m sure you’ve seen people discuss this.</p>
<p>What I’m trying to say is that whether you have other people write your blog posts for you or you are writing the posts yourself, make certain the keywords are used naturally.</p>
<p>For example, the above phrase should be ‘buy microwaves IN Indiana’ or ‘where to buy microwaves in Indiana’</p>
<p>What you perceive you are losing by not using the exact keyword you are more than making up for by using text that appeals to Google’s LSI (Latent Symatenc Indexing) technology.</p>
<p>I’m sure you’ve seen sites generated where the navigation menu down the side has tons of these phrases. None of them are natural. These will stand out like a sore thumb to Google! As long as the main words you want to use as your keyword text are PART of the actual keyword anchor text you use you will be fine.</p>
<p>Not only will the blogs look more natural, your post will look more natural.</p>
<p>The key to triumph will like you, and anyone who writes posts for you will be able to write a much better, more natural sounding post for you. While this might go against the grain of what you’ve been told to do or have been doing, I can assure you that it works.</p>
<p>Find out how to get <a href="http://www.freetrafficsystem.com" target="_blank">free traffic</a> to your sites.</p>
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		<title>Search Engine Ranking Is Not As Important As It Was Before, Says Matt Cutts</title>
		<link>http://www.eversun.ph/seo/?p=293</link>
		<comments>http://www.eversun.ph/seo/?p=293#comments</comments>
		<pubDate>Mon, 24 Nov 2008 02:22:12 +0000</pubDate>
		<dc:creator>seoadmin</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[Search Engine Result Page]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Web Design and Development]]></category>

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		<description><![CDATA[

Search engine ranking is losing its ground in terms of importance in SEO, says Matts Cutts in an interview with Mike MacDonald of WebProNews. Google&#8217;s spokesperson is basically saying it&#8217;s not the SERP position that&#8217;s going to matter in the years to come, but the number of conversions against the number of visitors to your [...]]]></description>
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<div class="wp-caption alignright" style="width: 117px"><a href="http://www.daylife.com/image/08qcbskcay6lf?utm_source=zemanta&amp;utm_medium=p&amp;utm_content=08qcbskcay6lf&amp;utm_campaign=z1"><img title="LAS VEGAS - AUGUST 18:  People use the Google ..." src="http://cache.daylife.com/imageserve/08qcbskcay6lf/107x150.jpg" alt="LAS VEGAS - AUGUST 18: People use the Google ..." width="107" height="150" /></a><p class="wp-caption-text">Image by Getty Images via Daylife</p></div>
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<p>Search engine ranking is losing its ground in terms of importance in SEO, says Matts Cutts in an interview with <a class="zem_slink" title="Mike MacDonald" rel="imdb" href="http://www.imdb.com/name/nm0531856/">Mike MacDonald</a> of WebProNews. Google&#8217;s spokesperson is basically saying it&#8217;s not the <a class="zem_slink" title="Search engine results page" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_results_page">SERP</a> position that&#8217;s going to matter in the years to come, but the number of conversions against the number of visitors to your site. The purpose of raising search ranking is to increase traffic but it&#8217;s just one of the many ways of doing so. In fact, it shouldn&#8217;t be the only concern of <a class="zem_slink" title="Search engine optimization" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_optimization">SEOs</a>.</p>
<p>For example, one alternative to search engine ranking is social media optimization. Having a high visibility in social media sites coupled with a good reputation on the net, any marketer can sell a product or promote a service. According to Matt, SEOs today have evolved into marketers instead of just technical wizards, link developers or content developers.</p>
<p>Furthermore, SEOs should focus more on studying analytics rather than search ranking reports. Look at bounce rates rather than SERP positions from week to week. This means a shift towards content development from link development.</p>
<p>Google&#8217;s Bruce Clay says people searching for JAVA may be looking either for a variety of coffee beans, a place to travel to, or a type of programming language. Added to that the effect of Universal Search, Personal Search and Vertical Search, the SERPs are obviously being customized for the users&#8217; welfare, and not for the websites&#8217;.</p>
<p>For example, a search for &#8220;thinning scissors&#8221; will reveal search results from shopping sites, Amazon and video results. These sites, no matter what other sites do, will never get knocked off the top ranks. The next best thing that a non-shopping, informational website can do is provide product reviews which users who might be shopping around for &#8220;thinning scissors&#8221; will get value from.</p>
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