SEO can also refer to “search engine optimizers”, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management system and shopping carts that are easy to optimize.

Search engine optimization is a tool utilized to improve the amount of traffic to a web site from search engines through natural or algorithmic search results. The higher your page rank is, the more visitors you web site is hook into. SEO can also identify different kinds of query or searches, including image search, local search and industry-specific vertical search engines.

Inorder to optimize search engine, webmasters and content providers were trained as SEO staff and have done a great job in optimizing web searches. But due to their skills and talent, many companies abroad could not afford to hire SEO’s in their area. They needed to compensate on their budget for higher priority projects that is were outsourcing came out in the market. Outsourcing is a necessary part of business for many industries, since cheaper and more affordable for small companies to acquire. This business has been growing India and the Philippines as the primary source of outsourcing companies for the IT industry.